Hi, 👋 Anina here!

Behavioural designer 🧠 & Educator 🎓 + 10 years experience

I focus on complex products to help startups launch! 🚀

Startups are where innovation starts, change happens and success follows.  

I currently help startups to improve

• Product clarity re-designing landing pages

• Conversion developing better onboarding experiences

• User retention with logical dashboard and/or analytics designs

What I do

It’s about solving the right problems the right way.

👩🏻‍💻 Evaluate with usability analysis

To understand the immediate problems and how to improve these challenges I map out the entire experience.

📚 Understand with Design Research

Focusing on the business, industry and users to be able to come up with aligned solutions. 

✍️ Write in plain language

I write microcopy in plain English making sure users understands the product and how to navigate.

🚀 Solutions with Design Thinking

To understand the problem, do research, come up with ideas, test and implement UI’s require a creative problem-solving method.

How I work

I approach every startup depended on their needs. Whether it’s early stage, funding stage, launching stage or post-launch we decide if it’s a redesign or feature improvements.

I take lead on the design process from end to end. Aligning design with the business and working collaboratively with development to meet the goals.

I’m your independent designer taking care of:

• Kick-off meetings

• Scope of work & Timeline

• Strategising

• Design meetings etc.

The work

Some of the industries I worked in Edtech, digital health, project management, email management, events, e-commerce, professional employee platform anything that needs simplifying.

The way I work

I'm a minimalist, deep worker and slow traveller. I work when I'm productive, I'm focused when I'm not distracted and I'm inspired when I experience life.