I align business & user goals
I’m a Usability expert, strategist, analyst, behavioural designer and founder at Ten Slash One design studio. Identifying and validating complex problems. I focus on impact driven products and start-ups.
Problems I work on
Multi disciplinary industries such as Digital Health, FinTech, E-commerce, EdTech, InsureTech for apps, web, SaaS, B2C, B2B products in startups, agencies and corporate businesses.
Collecting all the dots
Before starting any project I need to understand the vision, strategy and goals of the product.
What is the priority touch points where do we see a decrease in retention or lack of conversion.
Facilitate workshops, gather information
Organising all the dots
Now we need to understand how users behave.
What is their goals, challenges and what is preventing them to achieve their desired outcome.
Analysing insights from qualitative and quantitative data to enhance the experience.
Connecting the dots
This is where are able to build towards an impactful outcome.
What’s the opportunities for users and the business to develop something useful and valuable.
Address how to solve usability problems to meet user and business needs.
Case Studies
feATURED CASE STUDY
Identifying why some users drop off before registering and why some users convert.
About me
International experience in the Americas, Europe, Asia, UK and Africa. As a perpetual traveler I’ve experienced the similarities and differences in human behaviour across the globe which provides me with unique insights into different behaviours around the world.